Internationalization of Small to Medium Enterprises

Name: Internationalization of Small to Medium Enterprises
Author: Rik Donckels

The Interstratos Project

Specificaties

Gebonden, 202 blz. | Engels

Taylor & Francis | 1e druk, 1998

ISBN13: 9780415133333

Rubricering

Juridisch :

Taylor & Francis 1e druk, 1998 9780415133333

Onderdeel van serie Routledge Advances in Management and Business Studies

€ 210,16

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Samenvatting

The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market.
It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.