Americanisation of European Business

Name: Americanisation of European Business
Author: Matthias Kipping

The Marshall Plan and the transfer of US management models

Specificaties

Gebonden, 252 blz. | Engels

Taylor & Francis | 1e druk, 1998

ISBN13: 9780415171915

Rubricering

Juridisch :

Taylor & Francis 1e druk, 1998 9780415171915

Onderdeel van serie Routledge International Studies in Business History

€ 210,16

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Samenvatting

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.