Role of Resources in Global Competition

Name: Role of Resources in Global Competition
Author: John Fahy

Specificaties

Gebonden, 218 blz. | Engels

Taylor & Francis | 1e druk, 2001

ISBN13: 9780415237116

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2001 9780415237116

Onderdeel van serie Routledge Studies in International Business and the World Economy

Verwachte levertijd ongeveer 11 werkdagen

133,26

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Samenvatting

Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment.
This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies.
This work will be of essential interest to academics and researchers in the fields of international strategy and international business.