Understanding Media

Name: Understanding Media
Author: Marshall McLuhan

Specificaties

Gebonden, 400 blz. | Engels

Taylor & Francis | 2e druk, 2001

ISBN13: 9780415255493

Rubricering

Juridisch :

Taylor & Francis 2e druk, 2001 9780415255493

Onderdeel van serie Routledge Classics

€ 127,48

In winkelwagen

Levertijd ongeveer 11 werkdagen

Gratis verzonden

Samenvatting

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.