Strategic Issues in International Retailing

Name: Strategic Issues in International Retailing
Author: John Dawson

Specificaties

Paperback, 230 blz. | Engels

Taylor & Francis | 1e druk, 2006

ISBN13: 9780415343718

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Taylor & Francis 1e druk, 2006 9780415343718

€ 74,99

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This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.

Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.