Strategic Management and Online Selling

Name: Strategic Management and Online Selling
Author: Susanne Royer

Creating Competitive Advantage with Intangible Web Goods

Specificaties

Gebonden, 256 blz. | Engels

Taylor & Francis | 1e druk, 2005

ISBN13: 9780415349949

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2005 9780415349949

Onderdeel van serie Routledge Advances in Management and Business Studies

€ 217,38

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Samenvatting

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.