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International Management and Language

Specificaties
Gebonden, 250 blz. | Engels
Taylor & Francis | 1e druk, 2008
ISBN13: 9780415403931
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Taylor & Francis 1e druk, 2008 9780415403931
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Samenvatting

Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining two contemporary and important subject areas – namely that of international management and also language and communication in multi-language contexts – the author of this book presents a wealth of ideas, examples and applications taken from international and global contexts, which show that ‘language matters’ in the pursuit of international business affairs.

The book establishes the theoretical core of its main ideas by introducing two orientations (social construction and linguistic relativity) and demonstrates how they can be drawn on to frame and understand the activities of managers. Highly innovative and topical, Susanne Tietze’s book will appeal to students of international management and international human resource management as well as those studying intercultural communication. It is also useful for managers and practitioners who work internationally.

Specificaties

ISBN13:9780415403931
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:250
Druk:1

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        International Management and Language