World Television Industry

Name: World Television Industry
Author: Peter (Royal Military College of Canada) Dunnett

An Economic Analysis

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Paperback, 246 blz. | Engels

Taylor & Francis | 1e druk, 2012

ISBN13: 9780415615204

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Taylor & Francis 1e druk, 2012 9780415615204

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Samenvatting

First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.