Development of the Wholesaler in the United States 1860-1900 (RLE Retailing and Distribution)

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Gebonden, 280 blz. | Engels
Taylor & Francis | 1e druk, 2012
ISBN13: 9780415624138
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Taylor & Francis 1e druk, 2012 9780415624138
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Although the scientific study of marketing is relatively new, certain aspects of it have been analyzed in considerable detail. A body of literature exists, for example, on the various phases of retailing and advertising. It is only in the last decade or two, however, that much attention has been given to the study of wholesalers and wholesaling. The field occupies an important place in the economy, and in this study of the development of the wholesaler in the United States, Bill Reid Moeckel provides the historical basis for understanding the present nature of the wholesaling business, with pointers for the future of the wholesaler and the wider retail economy in which it resides.

First published 1986.

Specificaties

ISBN13:9780415624138
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:280
Druk:1
Hoofdrubriek:Naslagwerken, Economie

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        Development of the Wholesaler in the United States 1860-1900 (RLE Retailing and Distribution)