Routledge Library Editions: Marketing (27 vols)

Name: Routledge Library Editions: Marketing (27 vols)
Author: Various

Specificaties

Paperback, 7930 blz. | EN

Taylor & Francis | 1e druk, 2014

ISBN13: 9780415834469

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Juridisch :

Taylor & Francis 1e druk, 2014 9780415834469

Onderdeel van serie Routledge Library Editions: Marketing

€ 2.332,76

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This set covers books originally published between 1925 and 1995, written and edited by authors from both sides of the Atlantic. The set covers marketing theory, strategy, and organization, budgeting and market research. Particular volumes focus on specific industries such as tourism and pharmaceuticals, whilst other volumes are devoted to specific sub-fields of marketing such as advertising. A solid collection covering 70 years of marketing literature, showing how the discipline has evolved.