Techno Politics in Presidential Campaigning

Name: Techno Politics in Presidential Campaigning
Author: John Allen Hendricks

New Voices, New Technologies, and New Voters

Specificaties

Gebonden, 272 blz. | Engels

Taylor & Francis | 1e druk, 2010

ISBN13: 9780415879781

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Juridisch :

Taylor & Francis 1e druk, 2010 9780415879781

€ 183,88

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Samenvatting

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.