Case Studies in Crisis Communication

Name: Case Studies in Crisis Communication
Author: Amiso M. George

International Perspectives on Hits and Misses

Specificaties

Gebonden, 556 blz. | Engels

Taylor & Francis | 1e druk, 2012

ISBN13: 9780415889896

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Taylor & Francis 1e druk, 2012 9780415889896

€ 141,77

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Samenvatting

Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions.

The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.