YouTube and Video Marketing: An Hour a Day

Foreword
Introduction

1. A Short History of YouTube
-Life before YouTube
-2005-2006: Early Days
-2007-2008: Middle Years
-2009-2010: Coming of Age

2. Map Out Your Video Marketing Strategy
-Four Ps vs. Five Ws and an H
-What Types of Video Content Do They Watch?
-Where and When Do They Discover New Videos?
-When and Where Do They Share New Videos?
-Why Don't More New Videos Go Viral?
-How Do YouTube and Video Marketing Work?

3. Month 1: Make Videos Worth Watching
-Happy Tree #3,079
-Week 1: Get Ready to Shoot
-Week 2: Learn Video Production Basics
-Week 3: Get Advanced Video Production Tips
-Week 4: Evaluate Video Advertising Options

4. Month 2: Create Content Worth Sharing
-Learn the Lesson of "The Last Lecture"
-Week 1: Watch YouTube Award Winners
-Week 2: Explore Popular YouTube Videos
-Week 3: Examine Contagious Viral Ads
-Week 4: Observe Top Viral Videos

5. Month 3: Customize Your YouTube Channel
-Center vs. Circumference
-Week 1: Set Up a YouTube Channe
-Week 2: Become a YouTube Partner
-Week 3: Create a YouTube Brand Channel
-Week 4: Stream Live Content on YouTube

6. Month 4: Explore YouTube Alternatives
-The Northwest Passage
-Week 1: Explore Other Video Sites
-Week 2: Survey Video Hosting Services
-Week 3: Look at Online Video Platforms
-Week 4: Investigate Video Ad Networks

7. Month 5: Optimize Video for YouTube
-What Is Video Optimization?
-Week 1: Research Keywords
-Week 2: Optimize Video Watch Pages
-Week 3: Optimize Your Brand Channel
-Week 4: Optimize Video for the Web

8. Month 6: Engage the YouTube Community
-Paul Revere's Ride
-Week 1: Become a Member of the YouTube Community
-Week 2: Learn the Secrets of YouTube Success
-Week 3: Build Buzz Beyond YouTube
-Week 4: Watch Online Video Case Studies

9. Month 7: Trust but Verify YouTube Insight
-The Map Room
-Week 1: Trust YouTube Insight
-Week 2: Verify with TubeMogul
-Week 3: Verify with Google Analytics
-Week 4: Master Web Analytics 2.0

10. Study YouTube Success Stories
-The Story behind the Story
-Deliver 700 Percent Increase in Sales: Will It Blend?
-Win the Presidency of the United States: Barack Obama
-Increase Sales of DVDs 23,000 Percent: Monty Python
-Generate $2.1 million in Sales: PiperSport Launch

11. A Quick Look at the Future
-"It's Never the Same! It's Always Bizarre!"
-Look at What Has Changed in the Past Year
-Stay on Top of the Latest Trends
-Play by the New Rules of YouTube Marketing
-"Hit 'em Where They Ain't"

Index