Building Web Reputation Systems

Preface

Part 1: Reputation Defined and Illustrated
1. Reputation Systems Are Everywhere
-An Opinionated Conversation
-People Have Reputations, but So Do Things
-Reputation Takes Place Within a Context
-We Use Reputation to Make Better Decisions
-The Reputation Statement
-Reputation Systems Bring Structure to Chaos
-Reputation Systems Deeply Affect Our Lives
-Reputation on the Web

2. A (Graphical) Grammar for Reputation
-The Reputation Statement and Its Components
-Molecules: Constructing Reputation Models Using Messages and Processes
-Complex Behavior: Containers and Reputation Statements As Targets
-Solutions: Mixing Models to Make Systems

Part 2: Extended Elements and Applied Examples
3. Building Blocks and Reputation Tips
-Extending the Grammar: Building Blocks
-Practitioner's Tips: Reputation Is Tricky
-Making Buildings from Blocks

4. Common Reputation Models
-Simple Models
-Combining the Simple Models
-When and Why Simple Models Fail
-Reputation from Theory to Practice

Part 3: Building Web Reputation Systems
5. Planning Your System's Design
-Asking the Right Questions
-Better Questions

6. Objects, Inputs, Scope, and Mechanism
-The Objects in Your System
-Determining Inputs
-Constraining Scope
-Generating Reputation: Selecting the Right Mechanisms
-Practitioner's Tips: Negative Public Karma
-Draw Your Diagram

7. Displaying Reputation
-How to Use a Reputation: Three Questions
-Who Will See a Reputation?
-How Will You Use Reputation to Modify Your Site's Output?
-Content Reputation Is Very Different from Karma
-Reputation Display Formats
-Reputation Display Patterns
-Practitioner's Tips
-Going Beyond Displaying Reputation

8. Using Reputation: The Good, The Bad, and the Ugly
-Up with the Good
-Down with the Bad
-Out with the Ugly
-Teach Your Users How to Fish
-Reputation Is Identity
-Putting It All Together

9. Application Integration, Testing, and Tuning
-Integrating with Your Application
-Testing Your System
-Tuning Your System
-Learning by Example

10. Case Study: Yahoo! Answers Community Content Moderation
-What Is Yahoo! Answers?
-Initial Project Planning
-Objects, Inputs, Scope, and Mechanism
-Displaying Reputation
-Using Reputation: The-Ugly
-Application Integration, Testing, and Tuning
-Deployment and Results
-Operational and Community Adjustments
-Adieu

Appendix A: The Reputation Framework
Appendix B: Related Resources

Index