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YouTube: an Insider's Guide to Climbing the Charts

Specificaties
Paperback, 281 blz. | Engels
O'Reilly | 1e druk, 2009
ISBN13: 9780596521141
Rubricering
Hoofdrubriek : Computer en informatica
O'Reilly 1e druk, 2009 9780596521141
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about - especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 10,000 YouTube subscribers and millions of views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen.

You'll learn about:
-Storytelling and directing
-Shooting, editing, and rendering
-Creating your very own channel
-Broadcasting user-generated content
-Re-broadcasting commercial content
-Cultivating a devoted audience
-Fitting into the YouTube community
-Becoming a success story

Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.

Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

Specificaties

ISBN13:9780596521141
Taal:Engels
Bindwijze:paperback
Aantal pagina's:281
Uitgever:O'Reilly
Druk:1

Over Alan Lastufka

Alan Lastufka, a.k.a. fallofautumndistro, is one of the Top 100 Most Subscribed Comedians of All-Time on YouTube. His YouTube videos have had more than three million views. One of his early short films received multiple airings on the Independent Film Channel. On YouTube, Lastufka is widely praised for his collaboration videos. One of the more popular is the “iPwn” iPhone parody commercial, starring MadTV cast member LisaNova. Lastufka also appeared on YouTube's Official Channel in a video announcing the expansion of the Partnership Program. Lastufka has published a book about YouTube with O'Reilly Media, contributed articles to numerous international magazines and zines, including a Featured Article in Verbicide Magazine, while co-running the popular independent publishing project, Fall of Autumn, in Chicago, IL.

Andere boeken door Alan Lastufka

Over Michael Dean

Michael is Hebrew for "Who is like God?" Dean, from the Latin decanus, means "one who rules over ten." An anagram for "Michael Dean" is "Deal Machine," and that truly fits. Dean never sits on his laurels, and he's constantly touching the world in special places. Michael Wareham Dean runs the well-known pop-culture blog, Stink Fight. Michael is the author of the books $30 Film School, $30 Music School, $30 Writing School, Starving in the Company of Beautiful Women, The Simple Pleasures of a Complex Girl, and DIY NOW! Digital Audio. He directed the films D.I.Y. Or Die: How To Survive as an Independent Artist and Hubert Selby Jr: It'll Be Better Tomorrow. Michael played guitar in the band The Beef People. He sang and played bass in Baby Opaque and Bomb (Warner Brothers). Michael W. Dean has toured America and Europe lecturing at youth centers, colleges, and museums. He was a speaker at the 2007 Podcast and New Media Expo. He co-authored (with Alan Lastufka) a book for O'Reilly called YouTube: An Insider's Guide to Climbing the Charts. He does a podcast called Radio Free Nestlandia. Michael sleeps in late, stays up late, and works at home as a writer and filmmaker. He lives in rural Southern California with his lovely, nifty wife Debra Jean Dean and their three cats, Charlie Squitten Jr, Peanut McFluffernutter, and Fuzzbucket McFluffernutter. Michael loves communicating out to the world, but says, "A good day is one where my phone doesn't ring."

Andere boeken door Michael Dean

Inhoudsopgave

Foreword
Preface

1. What is this YouTube of Which you speak?
2. Storytelling and directing
3. 99-Cent film school: shooting, editing, and rendering
4. Creating your every own channel
5. Broadcasting yourself: User-generated content
6. Rebroadcasting: commercial content
7. Building your audience
8. The community: where do you fit in?
9. Hacking the system: how to cheat (and why you shouldn't)
10. Reaching the world
11. Money money money!
12. Beyond the 'Tube
13. Becoming a success story
14. Closing arguments
15. Interviews with other YouTube rock stars

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        YouTube: an Insider's Guide to Climbing the Charts