It's Not How Good You Are, It's How Good You Want to Be

Name: It's Not How Good You Are, It's How Good You Want to Be
Author: Paul Arden

The world's best-selling book by Paul Arden

Specificaties

Paperback, 127 blz. | EN

Phaidon Press | e druk, 2007

ISBN13: 9780714843377

Rubricering

Hoofdrubriek : Kunst en cultuur|Non-fictie informatief/professioneel

Juridisch :

Phaidon Press e druk, 2007 9780714843377

Vandaag voor 23:00 besteld, morgen in huis

11,95

In winkelwagen

Samenvatting

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.