Gabay's Copywriters' Compendium

Name: Gabay's Copywriters' Compendium
Author: Jonathan Gabay

The definitive creative writer's guide

Specificaties

Paperback, 712 blz. | Engels

Taylor & Francis | 2e druk, 2006

ISBN13: 9780750683203

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Taylor & Francis 2e druk, 2006 9780750683203

€ 56,97

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Samenvatting

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.