Developing a Market Orientation

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Paperback, 328 blz. | EN
SAGE Publications Inc | e druk, 1999
ISBN13: 9780761916932
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SAGE Publications Inc e druk, 1999 9780761916932
€ 188,53
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Samenvatting

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).

Specificaties

ISBN13:9780761916932
Taal:EN
Bindwijze:Paperback
Aantal pagina's:328
Uitgever:SAGE Publications Inc

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€ 188,53
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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        Developing a Market Orientation