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Industry and Firm Studies

Specificaties
Paperback, 386 blz. | Engels
Taylor & Francis | 4e druk, 2007
ISBN13: 9780765617248
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Taylor & Francis 4e druk, 2007 9780765617248
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Samenvatting

The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.

Specificaties

ISBN13:9780765617248
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:386
Druk:4

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€ 80,76
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        Industry and Firm Studies