Advertising Campaign Design

Name: Advertising Campaign Design
Author: Robyn Blakeman

Just the Essentials

Specificaties

Paperback, 247 blz. | Engels

Taylor & Francis | 1e druk, 2011

ISBN13: 9780765625533

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Taylor & Francis 1e druk, 2011 9780765625533

€ 80,76

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Samenvatting

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.