Psychology in Economics and Business

An Introduction to Economic Psychology

Specificaties
Gebonden, 430 blz. | Engels
Springer Netherlands | 2e druk, 1996
ISBN13: 9780792341079
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Juridisch :
Springer Netherlands 2e druk, 1996 9780792341079
€ 180,99
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Samenvatting

This book is targeted at students of economics and business administration and presents the state of the art in behavioral economics and economic psychology and their applications to economics and business. It discusses economic psychological themes, information processing, and applications in fields including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, and economic socialization.

Specificaties

ISBN13:9780792341079
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:430
Uitgever:Springer Netherlands
Druk:2

Inhoudsopgave

Preface. 1. Introduction; W. Fred van Raaij. Part I: An Economic Psychological Paradigm. 2. Economics and Psychology. 3. Motivation and Personality. 4. Perception. 5. Learning. 6. Attitude. 7. Limited Information Processing. 8. Economic Expectations and Investment Behavior. 9. Emotions. 10. Well-Being. Part II: Information Processing in a Wider Sense. 11. Cognitive Consistency. 12. Rationality. 13. Choice under Uncertainty. 14. Game Theory. 15. Negotiation. 16. Economic Psychological Methods. 17. Conclusions. Questions. Glossary. References. Author Index. Subject Index.

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€ 180,99
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        Psychology in Economics and Business