Responding To the Screen

Name: Responding To the Screen
Author: Jennings Bryant

Reception and Reaction Processes

Specificaties

Paperback, 416 blz. | Engels

Taylor & Francis | 1e druk, 1991

ISBN13: 9780805810448

Rubricering

Juridisch :

Taylor & Francis 1e druk, 1991 9780805810448

Onderdeel van serie Routledge Communication Series

€ 77,44

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Samenvatting

This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.