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Pricing in Business

Specificaties
Paperback, 334 blz. | Engels
Taylor & Francis | 1e druk, 2019
ISBN13: 9780815370451
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Taylor & Francis 1e druk, 2019 9780815370451
€ 45,96
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Samenvatting

This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.

Specificaties

ISBN13:9780815370451
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:334
Druk:1

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€ 45,96
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        Pricing in Business