How to Speak So People Really Listen
The Straight–Talking Guide to Communicating with Influence and Impact
Samenvatting
Learn how to inspire your audience with best–selling author Paul McGee!
13 things you′ll discover when reading this book...
1. The big lesson Steve Jobs learnt when an advertising exec threw something at him... and how it will help how you communicate.
2. Seven ways to manage your nerves (surprisingly, you don t want to eliminate them).
3. Why our obsession with body language is totally wrong, and what to focus on instead.
4. Why you must think about a beachball before you next speak. Believe me, it s essential.
5. A question your audience is always thinking, and how to ensure you provide the answer.
6. The most common mistake experienced presenters make that nervous ones never do.
7. Why so many presentations cure insomnia, and how to make sure you re serving an extra strong double espresso instead.
8. The number one thing most presenters forget to bring when they re speaking to others.
9. Discover the most underprepared part of your presentation, and how to avoid making the same mistake.
10. What women s magazines and TV soap operas have to teach us about audience engagement.
11. What I learnt from a guy with one of the most powerful memories on the planet, and how it can transform your communication.
12. Discover Tony Blair s biggest fear when Prime Minister, and how you can tackle the same issue with confidence.
13. Why you don t have to be funny to use humour in your presentation, and three easy ways to do it.
Specificaties
Inhoudsopgave
<p>Introduction: Why this stuff really matters 1</p>
<p>Part 1: The Seven Great Sins of Speaking 17</p>
<p>Sin 1: A failure to make your message sticky or memorable 19</p>
<p>Sin 2: Drowning people in detail 27</p>
<p>Sin 3: A failure to consider or understand your audience s needs 35</p>
<p>Sin 4: Focusing on features rather than selling benefits 41</p>
<p>Sin 5: Winging it 49</p>
<p>Sin 6: Showing slides that suck the life out of your audience 55</p>
<p>Sin 7: Taking people on a pointless ramble 61</p>
<p>Part 2: Eight Great Ways to Speak so People Really Listen 67</p>
<p>Way 1: Get real 69</p>
<p>Way 2: Get your attitude into gear 77</p>
<p>Way 3: Start at the end 89</p>
<p>Way 4: Sort out your skeletons 95</p>
<p>Way 5: Grab em by the eyeballs 105</p>
<p>Way 6: Become an artist 121</p>
<p>Way 7: Learn lessons from JC, Jo, and the Greek guy 141</p>
<p>Way 8: Shine at question time 157</p>
<p>Part 3: I m Glad You Asked That 167</p>
<p>Question 1: Is it possible to get rid of my nerves before presenting? 169</p>
<p>Question 2: Is it ever appropriate to use humour in my presentation? 179</p>
<p>Question 3: How important is body language when communicating with others? 191</p>
<p>So what s next for you? 201</p>
<p>So what did you think? 207</p>
<p>About Paul McGee 209</p>
<p>Other books by Paul McGee 211</p>
<p>Want Paul to speak for your organization? 213</p>
<p>Index 215</p>
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