How To Write a Marketing Plan for Health Care Organizations

Name: How To Write a Marketing Plan for Health Care Organizations
Author: William Winston

Specificaties

Gebonden, 184 blz. | Engels

Taylor & Francis | 1e druk, 1985

ISBN13: 9780866564502

Rubricering

Juridisch :

Taylor & Francis 1e druk, 1985 9780866564502

€ 177,81

In winkelwagen

Levertijd ongeveer 11 werkdagen

Gratis verzonden

Samenvatting

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.