Navigating Nationalism in Global Enterprise

A Century of Indo-German Business Relations

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Paperback, 298 blz. | EN
Cambridge University Press | e druk, 2025
ISBN13: 9781009054003
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Cambridge University Press e druk, 2025 9781009054003
€ 46,10
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Samenvatting

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

Specificaties

ISBN13:9781009054003
Taal:EN
Bindwijze:Paperback
Aantal pagina's:298

Net verschenen

€ 46,10
Levertijd ongeveer 8 werkdagen
Gratis verzonden

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        Navigating Nationalism in Global Enterprise