Media Handbook

A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Specificaties
Gebonden, 228 blz. | Engels
Taylor & Francis | 8e druk, 2022
ISBN13: 9781032007878
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Juridisch :
Taylor & Francis 8e druk, 2022 9781032007878
Onderdeel van serie Routledge Communication Series
€ 183,71
Levertijd ongeveer 11 werkdagen
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Samenvatting

Ideal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a brush-up on latest trends. Contemporary and up to date, written by an author who both works in the industry and teaches the subject. Accompanied by useful online resources such as a sample worksheets to practice planning scnarios, lecture slides, and test questions.

Specificaties

ISBN13:9781032007878
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:228
Druk:8

Net verschenen

€ 183,71
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        Media Handbook