Storytelling and Market Research

A Practical User Guide

Specificaties
Gebonden, 186 blz. | Engels
Taylor & Francis | 1e druk, 2021
ISBN13: 9781032064871
Rubricering
Juridisch :
Taylor & Francis 1e druk, 2021 9781032064871
€ 184,09
Levertijd ongeveer 11 werkdagen
Gratis verzonden

Samenvatting

• The first book on storytelling aimed specifically at market researchers
• Defines four types of story and provides clear guidance on revamping deliverables to appeal to the decision-making audience
• Empowers market researchers to bring their analysis to life and their ideas to the management table
• Includes examples from a range of art forms to illustrate the foundations of good storytelling

Specificaties

ISBN13:9781032064871
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:186
Druk:1

Net verschenen

€ 184,09
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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    Personen

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        Storytelling and Market Research