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Demand-Driven Business Strategy

Digital Transformation and Business Model Innovation

Specificaties
Gebonden, 180 blz. | Engels
Taylor & Francis | 1e druk, 2022
ISBN13: 9781032127651
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Juridisch :
Taylor & Francis 1e druk, 2022 9781032127651
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Samenvatting

• Fills a gap in the market and provides essential reading for a broad range of advanced undergraduate and postgraduate programmes, including Strategic Management, Business Innovation, Consumer Behaviour Digital Transformation and Entrepreneurship.
• Provides theoretical and practical insight into how organisations transform into demand-driven businesses by implementing digital technologies such AI, machine learning, and big data.
• Concepts are illustrated by global case studies from well-known brands, including Amazon, Google, Uber, Volvo and Picnic, coupled with reflective questions to encourage analysis.

Specificaties

ISBN13:9781032127651
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:180
Druk:1

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        Demand-Driven Business Strategy