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Strategic International Marketing

Strategy Development and Implementation

Specificaties
Gebonden, 402 blz. | EN
Taylor & Francis Ltd | e druk, 2024
ISBN13: 9781032467726
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Taylor & Francis Ltd e druk, 2024 9781032467726
€ 234,62
Levertijd ongeveer 16 werkdagen
Gratis verzonden

Samenvatting

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.

Specificaties

ISBN13:9781032467726
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:402
Uitgever:Taylor & Francis Ltd

Net verschenen

€ 234,62
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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        Strategic International Marketing