Corporate Cancel Culture and Brand Boycotts

The Dark Side of Social Media for Brands

Specificaties
Paperback, 228 blz. | EN
Taylor & Francis Ltd | e druk, 2024
ISBN13: 9781032670492
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Taylor & Francis Ltd e druk, 2024 9781032670492
€ 76,13
Levertijd ongeveer 8 werkdagen
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Samenvatting

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

Specificaties

ISBN13:9781032670492
Taal:EN
Bindwijze:Paperback
Aantal pagina's:228
Uitgever:Taylor & Francis Ltd

Net verschenen

€ 76,13
Levertijd ongeveer 8 werkdagen
Gratis verzonden

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        Corporate Cancel Culture and Brand Boycotts