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The New Brand Spirit

How Communicating Sustainability Builds Brands, Reputations and Profits

Specificaties
Paperback, 348 blz. | EN
Taylor & Francis Ltd | e druk, 2024
ISBN13: 9781032838427
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Taylor & Francis Ltd e druk, 2024 9781032838427
€ 62,49
Levertijd ongeveer 16 werkdagen
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Samenvatting

The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR and sustainability communications from the frontline

Specificaties

ISBN13:9781032838427
Taal:EN
Bindwijze:Paperback
Aantal pagina's:348
Uitgever:Taylor & Francis Ltd

Net verschenen

€ 62,49
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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        The New Brand Spirit