Women and Mass Consumer Society in Postwar France

Name: Women and Mass Consumer Society in Postwar France
Author: Rebecca J. Pulju

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Paperback, 276 blz. | Engels

Cambridge University Press | e druk, 2013

ISBN13: 9781107650886

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Cambridge University Press e druk, 2013 9781107650886

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Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity and marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.

Specificaties

ISBN13:9781107650886

Taal:Engels

Bindwijze:Paperback

Aantal pagina's:276

Uitgever:Cambridge University Press

Inhoudsopgave

Introduction; 1. Consumers for the nation: women, politics, and citizenship; 2. The productivity drive in the home and gaining comfort on credit; 3. For better and for worse: marriage and family in the consumer society; 4. 'Can a man with a refrigerator make a revolution?': redefining class in the postwar years; 5. The salon des arts ménagers: learning to consume in postwar France; Epilogue.

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