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Short Introduction to Strategic Management

Specificaties
Paperback, 311 blz. | Engels
Cambridge University Press | e druk, 2013
ISBN13: 9781107671355
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Cambridge University Press e druk, 2013 9781107671355
Onderdeel van serie Cambridge Short Intr
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

Specificaties

ISBN13:9781107671355
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:311

Inhoudsopgave

Preface; 1. The strategy concept; 2. Strategy formulation; 3. Strategy execution; 4. Integrative strategy; 5. Multinational corporate strategy; 6. Strategic leadership; Index.

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        Short Introduction to Strategic Management