Intellectual Property, Fifth Edition – Valuation, Exploitation, and Infringement Damages
Valuation, Exploitation, and Infringement Damages
Samenvatting
A new edition of the trusted book on intellectual property
Intellectual Property simplifies the process of attaching a dollar amount to intellectual property and intangible assets, be it for licensing, mergers and acquisitions, loan collateral, investment purposes, and determining infringement damages.
Written by Russell L. Parr, an expert in the valuation/intellectual property field, this book comprehensively addresses IP Valuation, the Exploitation Strategies of Licensing and Joint Ventures, and determination of Infringement Damages. The author explains commonly used strategies for determining the value of intellectual property, as well as methods used to set royalty rates based on investment rates of returns.
This book examines the business economics of strategies involving intellectual property licensing and joint ventures, provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements.
Key concepts in this book are brought to life by presenting real–world examples of exploitation strategies being used by major corporations.
Provides practical tools for and examines the business economics for determining the value intellectual property in licensing and joint venture decisions
Presents analytical models for determining reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements
Provides a detailed discussion about determining intellectual property infringement damages focusing on lost profits and reasonable royalties.
Specificaties
Inhoudsopgave
<p>Preface xiii</p>
<p>Acknowledgments xvii</p>
<p>PARTI INTRODUCTION 1</p>
<p>1 Intellectual Property Is the Foundation of Value 3</p>
<p>2 Intellectual Properties Defined 20</p>
<p>3 Intangible Assets Defined 40</p>
<p>4 Business Enterprise 54</p>
<p>PART II VALUATION 65</p>
<p>5 Valuation Principles 67</p>
<p>6 Cost Approach 75</p>
<p>7 Market Approach 87</p>
<p>8 Income Approach, Identifying Economic Benefit 95</p>
<p>9 Risk–Adjusted Income 113</p>
<p>10 Valuation Errors 130</p>
<p>11 Early–Stage Technology Valuation 142</p>
<p>12 Special Valuation Situations 155</p>
<p>PART III EXPLOITATION 175</p>
<p>13 Exploitation Strategies 177</p>
<p>14 More on Exploitation Strategies 187</p>
<p>15 Licensing, Negotiations, and Agreements 213</p>
<p>16 Royalty Rates for Licensing 237</p>
<p>17 Use of the 25% Rule in Valuing Intellectual Property 272</p>
<p>18 Determining a Royalty Rate an Example 291</p>
<p>19 The Magnitude and Meaning of Royalty Misreporting 305</p>
<p>20 Patent Aggregators 313</p>
<p>21 University Licensing 326</p>
<p>22 Joint Ventures 338</p>
<p>23 Intellectual Property Audit and Management 352</p>
<p>24 Organizing for the Future 372</p>
<p>25 Transfer Pricing 384</p>
<p>PART IV INFRINGEMENT DAMAGES 401</p>
<p>26 Lost Profits 403</p>
<p>27 The Entire Market Value Rule 434</p>
<p>28 Royalty Rates and the Georgia–Pacific Factors 448</p>
<p>29 Evolving Patent Damages 471</p>
<p>30 Trademark, Copyright, and Trade Secret Damages 484</p>
<p>Appendix A Accounting 496</p>
<p>Appendix B Economic Benefit, Timing, and Pattern 507</p>
<p>Appendix C Royalty Rate Data 530</p>
<p>Appendix D Risk and Uncertainty 598</p>
<p>Index 619</p>
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