China Goes West

Name: China Goes West
Author: Joel Backaler

Everything You Need to Know About Chinese Companies Going Global

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2014

ISBN13: 9781137293923

Rubricering

Juridisch :

Palgrave Macmillan UK e druk, 2014 9781137293923

41,25

In winkelwagen

Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

Specificaties

ISBN13:9781137293923

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Algemeen management, Organisatiekunde, Strategisch management

Inhoudsopgave

1. An Introduction to Chinese Companies 2. Fleeing the Great Game 3. The Unprepared 4. The Assets 5. The Explorers and Buyers 6. The Danger 7. The Opportunity 8. The Response