Franco Sells Spain to America

Name: Franco Sells Spain to America
Author: N. Rosendorf

Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power

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Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2014

ISBN13: 9781137299284

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Palgrave Macmillan UK e druk, 2014 9781137299284

Onderdeel van serie Palgrave Studies in the History of the Media

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A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.

Specificaties

ISBN13:9781137299284

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Serie:Palgrave Studies in the History of the Media

Inhoudsopgave

1. Introduction 2. Be El Caudillo's Guest: Postwar American Tourism To Franco Spain 3. 'Hollywood In Madrid': The American Film Industry and the Franco Regime 4. The Franco Regime's Postwar US Public Relations Strategies: Media, Messages, and Relationships in America 5. The Oppression of Spain's Protestants and Jews: Neutralizing the Franco Regime's Key US Reputational Threat 6. The Spanish Pavilion at the 1964-65 New York World's Fair: Franco Spain's $7 Million US Outreach Summa 7. Conclusion: Success, Inertia, Death, Democracy and a Fallacy

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Franco Sells Spain to America

Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power

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