Architecting Enterprise

Name: Architecting Enterprise
Author: . Rajagopal

Managing Innovation, Technology, and Global Competitiveness

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2014

ISBN13: 9781137366771

Rubricering

Juridisch :

Palgrave Macmillan UK e druk, 2014 9781137366771

€ 61,99

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Samenvatting

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

Specificaties

ISBN13:9781137366771

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Leiderschap, Algemeen management

Inhoudsopgave

PART I: LAYING FOUNDATION OF ENTERPRISE 1. Globalization and Emerging Firms 2. Entrepreneurial Mind-set 3. Organizations and Innovations PART II: ARCHITECTING ENTERPRISE: INNOVATION AND TECHNOLOGY EFFECTS 4. Innovation Management 5. Process Innovation and Value Chain Management 6. Technology Diffusion and Adoption 7. Innovations, Technology, and Economies of Scale 8. Disruptive Innovations and Technologies PART III: REVEALING VALUES 9. The Human Factors 10. Consumer Marketplace 11. Global Effects of Innovation and Technology