India Reloaded

Name: India Reloaded
Author: D. Sinha

Inside India’s Resurgent Consumer Market

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2015

ISBN13: 9781137367099

Rubricering

Juridisch :

Palgrave Macmillan UK e druk, 2015 9781137367099

€ 43,69

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Levertijd ongeveer 9 werkdagen

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Samenvatting

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

Specificaties

ISBN13:9781137367099

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Algemeen management, Economie

Inhoudsopgave

1. The Trap Of Mass-Market Thinking Why Chasing A Billion Is A Wrong Strategy? 2. The Poor Want Purpose Why Marketing Needs To Be Social In India? 3. Safe Choices - Why Do Indians Like Standing In The Longest Queues? 4. Many Indias Make One India - How India's Unity Is More Useful Than Its Diversity 5. Success Overdrive - Has The Success Narrative Been Overcooked? 6. Breaking Stereotypes: Why Youth Marketing Needs To Go Beyond Risqué Content? 7. Sexy Everything Seeking Titillation In Design, Tastes And Experiences 8. Spruce Up The Service Why Jugaad Is An Enemy Of Good Service? 9. New Pockets Of Opportunity Looking Beyond The Mainstream 10. Powered By People, Not Policy What Makes India's Growth Story Sustainable?