The Rise of the New East

Name: The Rise of the New East
Author: B. Simpfendorfer

Business Strategies for Success in a World of Increasing Complexity

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2014

ISBN13: 9781137370051

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Palgrave Macmillan UK e druk, 2014 9781137370051

€ 31,49

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Samenvatting

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

Specificaties

ISBN13:9781137370051

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Algemeen management, Economie

Inhoudsopgave

1. The Rise of the East's Middle Class 2. The End of "Made in China" 3. Tapping into the Muslim Market 4. Bollywood Stars and Indonesian Punk Rock 5. China Goes Global, Again 6. Small Trucks and Big Planes 7. The East's Uncertain Urban Future 8. A Water and Energy Nexus 9. Conclusion