The Science of Why

Name: The Science of Why
Author: D. Forbes

Decoding Human Motivation and Transforming Marketing Strategy

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan US | e druk, 2015

ISBN13: 9781137502032

Rubricering

Juridisch :

Palgrave Macmillan US e druk, 2015 9781137502032

€ 57,26

In winkelwagen

Levertijd ongeveer 9 werkdagen

Gratis verzonden

Samenvatting

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

Specificaties

ISBN13:9781137502032

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan US

Hoofdrubriek:Marketing, Reclame en verkoop

Inhoudsopgave

Introduction Chapter 1 The Rise of Marketing to Motivation Chapter 2 The Motivational Matrix Chapter 3 Introduction to the Intrapsychic Motives Chapter 4 Security Chapter 5 Identity Chapter 6 Mastery Chapter 7 Introduction to the Instrumental Motives Chapter 8 Empowerment Chapter 9 Engagement Chapter 10 Achievement Chapter 11 Introduction to the Interpersonal Motives Chapter 12 Belonging Chapter 13 Nurturance Chapter 14 Esteem Chapter 15 The Scholarship on Motivation Chapter 16 Measuring Motivation The MindSight Method Chapter 17 Epilogue and Predictions for a Motivationally Aware Planet