Byoungho Jin,
Elena Cedrola
Palgrave Macmillan US
e druk, 2017
9781137523488
Product Innovation in the Global Fashion Industry
Specificaties
Gebonden, blz.
|
Engels
Palgrave Macmillan US |
e druk, 2017
ISBN13: 9781137523488
Rubricering
Juridisch
:
Onderdeel van serie
Palgrave Studies in Practice: Global Fashion Brand Management
Levertijd ongeveer 9 werkdagen
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Samenvatting
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.
Specificaties
ISBN13:9781137523488
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan US
Inhoudsopgave
1. Product Innovation: Core to Continued Success.- 2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation.- 3. The Geox: The Shoe that Breathes.- 4. Nike: An Innovation Journey.- 5. Repetto, A Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy.
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