Gay and Lesbian Tourism

The Essential Guide for Marketing

Specificaties
Gebonden, 0 blz. | Engels
Taylor & Francis | 1e druk, 2017
ISBN13: 9781138473591
Rubricering
Juridisch :
Taylor & Francis 1e druk, 2017 9781138473591
€ 247,81
Levertijd ongeveer 11 werkdagen
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Samenvatting

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.

Specificaties

ISBN13:9781138473591
Taal:Engels
Bindwijze:Gebonden
Druk:1

Net verschenen

€ 247,81
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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    Personen

      Trefwoorden

        Gay and Lesbian Tourism