Early Advertising Scene (RLE Marketing)

Name: Early Advertising Scene (RLE Marketing)
Author: Harden B. Leachman

Specificaties

Gebonden, 256 blz. | Engels

Taylor & Francis | 1e druk, 2014

ISBN13: 9781138787292

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2014 9781138787292

Onderdeel van serie Routledge Library Editions: Marketing

€ 195,69

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Samenvatting

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.