Masters of Advertising Copy (RLE Marketing)

Name: Masters of Advertising Copy (RLE Marketing)
Author: J. George Frederick

Specificaties

Gebonden, 398 blz. | Engels

Taylor & Francis | 1e druk, 2014

ISBN13: 9781138791145

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2014 9781138791145

Onderdeel van serie Routledge Library Editions: Marketing

€ 196,36

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Levertijd ongeveer 11 werkdagen

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Samenvatting

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.