Industrial Marketing Research (RLE Marketing)

Name: Industrial Marketing Research (RLE Marketing)
Author: Nicholas Stacey

Management and Technique

Specificaties

Gebonden, 290 blz. | Engels

Taylor & Francis | 1e druk, 2014

ISBN13: 9781138791633

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2014 9781138791633

Onderdeel van serie Routledge Library Editions: Marketing

€ 196,36

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Samenvatting

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.