Consumer Behaviour (RLE Consumer Behaviour)

Name: Consumer Behaviour (RLE Consumer Behaviour)
Author: Gordon Foxall

A Practical Guide

Specificaties

Gebonden, 206 blz. | Engels

Taylor & Francis | 1e druk, 2014

ISBN13: 9781138832367

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Taylor & Francis 1e druk, 2014 9781138832367

Onderdeel van serie Routledge Library Editions: Consumer Behaviour

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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.