W.D. & H.O. Wills and the development of the UK tobacco Industry

Name: W.D. & H.O. Wills and the development of the UK tobacco Industry
Author: B.W.E Alford

1786-1965

Specificaties

Paperback, 544 blz. | Engels

Taylor & Francis | 1e druk, 2015

ISBN13: 9781138861749

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2015 9781138861749

Onderdeel van serie Economic History

€ 61,68

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Levertijd ongeveer 11 werkdagen

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Samenvatting

This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills.

Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company. Having played such a leading role in the development of the UK tobacco industry, Willis’ book is more than the history of a single firm, it also provides an important study of a leading consumer goods industry. Drawing on aspects of economic theory, the author examines the firm's development in the light of general aspects of business history.

This major study was first published in 1973.