Contextual Innovation Management

Name: Contextual Innovation Management
Author: Patrick (Delft University of Technology, the Netherlands) van der Duin

Adapting Innovation Processes to Different Situations

Specificaties

Gebonden, 144 blz. | Engels

Taylor & Francis | 1e druk, 2020

ISBN13: 9781138920316

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2020 9781138920316

Onderdeel van serie Routledge Studies in Innovation, Organizations and Technology

€ 188,85

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Samenvatting

Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes.

This book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context. In breaking the process into three levels (culture, industry and company), the book helps choose an optimal innovative approach.

With references to real-world innovation cases and organizations, this book will prove useful reading for students and researchers in the field of innovation studies and management.