Global Strategy in the Service Industries

Dynamics, Analysis, Growth

Specificaties
Gebonden, 210 blz. | Engels
Taylor & Francis | 1e druk, 2017
ISBN13: 9781138927926
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Juridisch :
Taylor & Francis 1e druk, 2017 9781138927926
€ 240,75
Levertijd ongeveer 11 werkdagen
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Samenvatting

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.

Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

Specificaties

ISBN13:9781138927926
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:210
Druk:1

Net verschenen

€ 240,75
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        Global Strategy in the Service Industries